Understanding the economic and social impact of sport is increasingly important to the developed nations around the world. Governments, sports councils, regional development agencies, and cities regularly commission studies to evaluate the impact of sport. Sheffield has significant expertise in this area.
The Sport Industry Research Centre (SIRC) is an internationally renowned research centre. SIRC provide customised research and consultancy services in the economics of sport, sports participation, major events and festivals, elite sport, volunteering, performance management
A key factor in determining the wider benefits of hosting major sports events is to calculate their economic impact this is an area in which SIRC has been a market leader since 1996. In the last year SIRC has completed assignments for all four UK Sports Councils as well as for UK Sport.
Montgomery Leisure Services (MLS) are a leading UK sport and leisure consultancy operating internationally. The company are experts in event and project management ranging from professional multi-sport events to community participation events and are leaders in sports and disability consultancy.
Testimonial
"The sponsorship research by SIRC for our Performing Arts Summer Concert series has been completed in a timely and professional manner. The quality of the work, together with your detailed conclusions and recommendations will prove to be an invaluable management tool as we plan for the future development of the programme. Congratulations on a job well done."
- Steve Harris, Manager- Marketing Partnership, Peugeot Motor Company plc
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Sport Industry Research Centre
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Sport Industry Research Centre
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